Two friends named Marc Randolph and Reed Hastings started a DVD selling company in 1997. That company's market cap Jan 2021 is of $176.07 billion. This company is known as Netflix. Started from selling DVD, now is the biggest OTT platform in the world with 167 million subscribers worldwide.
Netflix and all other OTT platform gives a independent space to release movie and series without going through the censor board, it gives director and writer a independency to create. But on the other hand it also gives a responsibility to create content which should not be harmful for the viewers.
Content
OTT platforms during lockdown
Netflix app with great movie and series and worldwide lockdown in 2020 helps it grows exponentially during the pandemic and become leading digital streaming service in the world. Netflix's net worth grows by 85.28% during 2020. In 2021 it's net worth become $5.116 billion.
During the corona virus pandemic, everybody was bored at home, theatres got closed and it benefitted every OTT platform including Amazon Prime, Hotstar, Sony LIV, ALT Balaji and much more. Pandemic introduced people to a whole new source of entertainment while sitting at couch or lying on bed enjoying your favourite food. Watching on bigger screen or smaller, watching with group and enjoying alone on your smartphone.
Content
Netflix was always serious about there content. They spent very much on there content and always focused on providing good and unique content. The unique content of Netflix is the main reason of its popularity. Netflix's content can be seen worldwide and also have content according to local viewers. In previous 3 years Netflix have given series like Money Heist, Dark, Umbrella Academy, Lucifer, Sex education, Stranger Things, Squid game and much more which has been loved by the audience all over the world and also give some unique stories like 13 reasons why, Lost in Space, Another Life, Mind Hunter, Orange is the new black, Sense 8. The two most popular series on Netflix are Money Heist and Squid Game.
Money heist
Money heist is a story created around a bank robbery. Originally it is named as La Casa De Papel and released in Spanish language. It becomes on the most loved series all over the world. It's season 4 got 65 million views in first 4 weeks of the release.
Squid game
K drama show, Squid game got even bigger in terms of viewership. It got 142 million in 1 month of release as told by Netflix.
Indian Content on Netflix
Netflix can be said the source who introduced OTT in India or who made it popular in India. Sacred Games was first series released on OTT which got popular in India. Netflix made it with one of the best director in bollywood, Anurag Kashyap. Sacred Games which attracted audience to whole new level of content available on OTT platforms. It opens a door also for directors to release their movie. In previous few years it can be seen many directors are leaning towards OTT and creating movies/series. Even Shahrukh khan's Red Chilli Entertainment created and released Bard of Blood on Netflix. After that many big director leaned towards Netflix and gives us content like Decoupled, Ray, Feels Like Ishq, House of Secrets, Drive, The Fabulous Lives of Bollywood Wives and much more. Some of it got popular and some of it doesn't but what's common in all of that all of them are unique in some way or other.
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